TOI Number Magic

An initiative by The Times of India, Number Magic was a daily lucky draw that gives the winners a chance to win exciting rewards. Each week, a theme was decided, that corresponded to numbers in our personal lives – ids, birthdays, number plates etc. If the audience’s numbers match the theme in the ToI supplements, then they stood a chance to win.

The Yellow Compass stepped in as the digital agency for this project. It was our responsibility to amplify the property and encourage the audience online to take part in the contests. We created witty and innovative creatives for each theme to ensure participation. We also ran ads that targeted our key demographics in the required cities.