Our belief is that whether it’s a brand new idea, or a permutation and combination of old ones put together, the only thing that really makes an idea viable in today’s market is your audience. The most “innovative” ideas can fall flat, while newer versions of tried and tested favourites can soar to heights their predecessors could only dream of. What’s essential to every existing and new product alike, is to constantly stay in touch with your consumer and get a firsthand insight into the way they think, function and do/would interact with your brand. Agreed, navigating through these complex, ever-changing consumer mindsets is never easy. But that’s why you have us.